American Express


American Express logo

Project Type

  • Desktop

Colorfield's Role

  • Development
  • Design


  • Arduino
  • LEDs
  • Node.js
  • Motors

American Express Touchscreen Game

Working with Momentum, Colorfield created a one of a kind game experience for Amex OPEN – the American Express Small Business network. The game debuted at CES 2014 in Las Vegas.

In addition to the multi-player touchscreen-based game, we contracted Astound Group to build a 21-foot tower to house moving LED light cubes. The cubes moved up and down the tower based on each player’s score.

A single player practice version of the game that runs on iPad allowed contestants to test their trivia knowledge and get familiar with things before stepping up to the main experience.

For the game software, we used Adobe Air. The tower controls and LED light cubes were built with Arduino, LEDs and stepper motors. We then tied it all together with a Node.js server to create the experience.

The game’s 21-foot tower and light sequences dominated the CES floor, creating excitement around the game and drawing in crowds of potential players.

The game was built as a multi-player experience, allowing 2-4 players to go head-to-head, with everyone seeing their results in real-time on the moving tower cubes. The LED cubes had a number of lighting sequences that would animate depending on how each player answered a question. Between games, a light show played to draw people to the AMEX booth.

An iPad-based practice game allowed contestants to get in a few test rounds while waiting for a spot in the main experience.