Colorfield

Stand For Trees

Brand

Stand For Trees logo

Project Type

  • Desktop
  • Mobile
  • Tablet

Colorfield's Role

  • Development

Technology

  • PHP
  • Craft CMS
  • Stripe
  • Market API

Stand For Trees

Colorfield worked with Citizen Group in San Francisco on the development of an e-commerce site that uses the power of social media and crowdfunding to help reduce deforestation - one of the leading global causes of climate change. We continue to lose a forest the size of New York City every 48 hours to deforestation. The goal of StandforTrees.org is to help create the economy of tomorrow where trees are more valuable standing than cut down.

The site is an effort of the REDD+ program to ‘Reduce Emissions from Deforestation and forest Degradation.’ And while many people want to take action to stop the atmosphere from getting worse, it hasn’t always been easy to get involved. StandforTrees.org changes that - it allows individuals to use their mobile devices and computers to take action. They become part of the solution by purchasing carbon offset credits to support local communities that are dedicated to solving the problem. A Stand For Trees Certificate is a unique form of verified, high-quality carbon credit that protects a specific endangered forest while offsetting one metric tonne of CO2 from entering the earth’s atmosphere.

Projects available to invest in range from from the Rimba Raya Orangutan Preserve in Indonesia to the Tambopata Biodiversity Reserve in Peru. The site saw a huge boost in traffic and purchases following the release of ‘Sorry’, an anti-climate change video by artist Prince EA. The video contains a powerful message about the Stand for Trees campaign and has seen over 68,000,000 million views on Facebook.