Colorfield worked with Mekanism to build an experience for TODAY show visitors – both generating excitement around what to expect when they visit Rockefeller Plaza for the broadcast and informing them about the basics of attending TODAY in person.
The site provides extensive information about what goes on in and around a TODAY broadcast - general information such as the weather, what to do in and around the plaza, as well as specific information like show guests and special events. The site is designed in a modular fashion, allowing new content to be easily and quickly updated as new show information becomes available.
Core to the experience is the TODAY RSVP web app, which we built to allow visitors to register to attend the Plaza for a particular show. The app on the site is complemented by a tablet-based check-in tool at Rockefeller Plaza that we built, letting show attendees ‘sign in’ when they arrive.
Extensive sharing capabilities were integrated into the site to allow visitors to share their experience as well as to keep track of what was happening at TODAY.
The core of the site is an RSVP app that allows visitors to register their attendance at an upcoming TODAY show episode on Rockefeller Plaza – with additional on-site technology for attendees and show producers.
On the day of the show they’ve registered for, attendees check-in with TODAY staff in Rockefeller Plaza, giving show producers an idea for who is there and any interesting stories that might make their way into the broadcast.
Producers can find out more about each guest and flag those that might be interesting for the show’s hosts to talk to about their visit.